JOHN C. FINKENBERG

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McCulley Design Lab
The Curious Fork


Background
During my time at McCulley Design Lab, I was able to assist in branding/packaging projects for a new gluten-free bakery, The Curious Fork. During my internship, I created new signage and helped with the interior design of their retail store. Additionally, I created signage for their “pop-ups” in independent grocery stories across San Diego. I was also presented with the opportunity to art direct and design their first foray into freezer packaging for some of their most popular products. This included working with printing companies to negotiate and strategize which packing material worked best for frozen goods.
Scope
Packaging Design
Signage/Interior Design